{"id":5723,"date":"2025-04-24T13:45:54","date_gmt":"2025-04-24T13:45:54","guid":{"rendered":"http:\/\/www.isshicare.com\/?p=5723"},"modified":"2025-04-24T18:26:22","modified_gmt":"2025-04-24T18:26:22","slug":"why-is-no-one-talking-about-justin-biebers-bizarre-drama-with-his-clothing-brand","status":"publish","type":"post","link":"http:\/\/www.isshicare.com\/index.php\/2025\/04\/24\/why-is-no-one-talking-about-justin-biebers-bizarre-drama-with-his-clothing-brand\/","title":{"rendered":"Why is no one talking about Justin Bieber\u2019s bizarre drama with his clothing brand?"},"content":{"rendered":"
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\n\t\t\"Mandatory\t<\/div>
Justin Bieber seems to have had a falling out with the creative director of Drew House – who has repeatedly called his church a cult (Picture: Broadimage\/REX\/Shutterstock)<\/figcaption><\/figure>\n

While everyone seems to be speculating about what exactly is going on with Justin Bieber<\/a>, there’s not nearly as much discussion about the bizarre drama surrounding his clothing brand, Drew House. \u00a0<\/p>\n

Justin, 31, has been met with raised eyebrows from fans<\/strong><\/a> over the last few months, with concerns ramping up during the annual Coachella music festival<\/strong><\/a> in Indio, California<\/strong><\/a>.<\/p>\n

The singer smoked an unidentified roll-up<\/a> next to his teenage brother at one event, with separate fan footage showing him hunched over and bobbing along loosely to his 2015 song What Do You Mean?, appearing unsteady on his feet and even somewhat disoriented.<\/p>\n

Given the pop icon’s recent appearance of poor health<\/a>, a string of erratic social media posts, and aggressive behavior toward paparazzi<\/a>, many fans suspect that all may not be well with the Baby singer. <\/p>\n

Perhaps the real source of the drama is an aspect of his life that the media has largely ignored: the disintegration of his clothing brand, Drew House, and his relationship with the brand\u2019s creative director, Ryan Good.\u00a0<\/p>\n

Although Ryan was the best man at Justin\u2019s wedding, the two reportedly haven\u2019t spoken in over a year, with tensions arising from Justin\u2019s relationship with his pastor, Judah Smith.<\/p>\n

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\n\t\t\"(Picture:\t<\/div>
Justin posted a clear message telling fans not to ‘waste their money on Drew House’ (Picture: Justin Bieber\/Instagram)<\/figcaption><\/figure>\n
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https:\/\/www.instagram.com\/reel\/DIAbxIyvvC-\/?utm_source=ig_web_copy_link<\/a><\/p><\/blockquote>\n<\/div>\n<\/figure>\n

A source close to the situation told TMZ<\/a> that Ryan felt the faith community he and Justin were a part of – called Churchome and led by Judah – \u2018was a cult and he wanted out.\u2019\u00a0<\/p>\n

As Ryan began to separate himself from the church in recent years, Justin only got closer to Judah, according to the source, even adding him to the board of Drew House a few years ago, a decision with which Ryan disagreed.\u00a0<\/p>\n

After TMZ posted the article with statements from this source, a follow up post<\/a> went up hours later with sources close to Justin explaining the singer felt that the brand was \u2018no longer his\u2019 and wanted to distance himself from his ex-manager, Scooter Braun, who is heavily involved with the brand.\u00a0<\/p>\n

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\n\t\t\"NEW\t<\/div>
Drew House was founded by the popstar in 2018(Picture: Gotham\/GC Images)<\/figcaption><\/figure>\n

This source also claimed that Justin was always outvoted on board decisions, which Drew House subsequently denied via comments from\u2026even more<\/em> anonymous sources<\/em>.\u00a0<\/p>\n

The Drew House sources stressed to the publication that Ryan is not angry with Justin, but is very concerned about the amount of influence Churchome and Judah have in his life. These sources again called Churchome \u2018a cult.\u2019<\/p>\n

Now, it appears that Justin has distanced himself from the brand altogether. Here\u2019s everything we know about the drama in Drew House and the church that appears to be connected to it.\u00a0<\/p>\n

Is Justin Bieber no longer a part of Drew House?<\/strong><\/h2>\n
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\n\t\t\"(Picture:\t<\/div>
The bizarre AI video showed Bieber burning Drew House merch (Picture: Justin Bieber\/Instagram)<\/figcaption><\/figure>\n

Earlier this month, Justin dropped an AI-generated video of him setting fire to a house filled with the brand\u2019s merch, then leaving the fire to join his wife Hailey and their new baby, Jack. <\/p>\n

The family then moves towards a structure shaped like the logo for his upcoming brand, Skylrk, which he\u2019s been teasing for over a year.<\/p>\n

Later that week, he made things even clearer, posting an Instagram story that read: \u2018I Justin Bieber am no longer involved in this brand,\u2019 the singer wrote over a screenshot of Drew House\u2019s Instagram page. <\/p>\n

\u2018Drew House doesn\u2019t represent me or my family or life \u2026 If your [sic] rocking with me the human Justin Bieber don\u2019t waste ur money on Drew House.\u2019<\/p>\n

Clearly angry about something to do with the brand, Ryan Good (or the sources speaking for him, anyway) seems convinced Judah Smith is at the heart of the conflict. <\/p>\n

Who is Judah Smith?<\/strong><\/h2>\n
\n
\n\t\t\"An\t<\/div>
Judah Smith has known Justin since he was 16 (Picture: Jeff Kravitz\/FilmMagic)<\/figcaption><\/figure>\n

Pattie Mallette, Justin Bieber\u2019s mother, first saw Judah Smith speak in 2010 when he was the co-leader of the youth ministry at the City Church, which was then an average-sized place of worship.\u00a0<\/p>\n

She liked what he had to say and thought her 16-year-old son, who was dealing with the tumult of stardom, could benefit from his influence. So she invited him and his wife, Chelsea, to a concert.\u00a0<\/p>\n

It was the beginning of one of the most enduring influences in Justin\u2019s life (he and Judah even have matching tattoos as of 2017). Nearly a decade later, the Smiths\u2019 nondenominational church – now called Churchome but formerly known as City Church – draws more than 10,000 people a week across five West Coast locations.\u00a0<\/p>\n

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\n\t\t\"Celebrities\t<\/div>
Judah often repped Drew House in public appearances (Picture: Kevin Winter\/Getty Images)<\/figcaption><\/figure>\n

The church\u2019s L.A. services are nearly as star-studded as an awards show, with the Kardashians and other A-listers often spotted in the pews. <\/p>\n

The Smiths also introduced Justin to Carl and Laura Lentz, who lead the New York location of Australian megachurch Hillsong, which serves as a sort of sister church to Churchome. <\/p>\n

However, in 2020, Carl and Justin’s friendship ended after the now-disgraced pastor was ex-communicated from the church amid reports that he had been unfaithful to his wife, Laura. This, reportedly, only brought Jonah and Justin closer. <\/p>\n

Churchome advertises itself as progressive and hip, with Judah often dressed in designer street style as he preaches, but its actual values are far more conservative. In 2005, Judah told the Seattle Post-Intelligencer that he aimed to ‘get congregants while they were young’ and made it clear he thought abortion was an abominable sin, among other conservative views.\u00a0<\/p>\n

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\n\t\t\"Toronto\t<\/div>
Ryan Good and Justin have reportedly not spoken in a year (Picture: Toronto Star via Getty Images)<\/figcaption><\/figure>\n
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\n\t\t\"Comedy\t<\/div>
Sources have said Ryan has called Churchome ‘a cult’ (Picture: Jason LaVeris\/FilmMagic)<\/figcaption><\/figure>\n

When asked about his views on homosexuality, he left litte room for confusion: \u2018[It\u2019s] a sin, the same as murder, rape, or living with your girlfriend.\u2019<\/p>\n

Is Churchome a cult?<\/h2>\n

Of course, none of this means that Churchome is a cult…necessarily. <\/p>\n

It is widely agreed that a group can be considered a cult if it exhibits the following characteristics: a charismatic leader, intense group loyalty, isolation from outside influences, and a high degree of control over members’ lives.<\/p>\n

Meeting these specifications doesn’t necessarily make something a cult, but it certainly increases the likelihood. <\/p>\n

There’s no question that Judah Smith has more star power and influence over his congregants than the average pastor. In fact, he’s become a celebrity in his own right, even occasionally signing autographs out and about in LA. He also had nearly 800,000 followers on Instagram. <\/p>\n

Charismatic leader? Check. <\/p>\n

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\n\t\t\"Celebrity\t<\/div>
The pastor has become a celebrity in his own right, often getting his picture taken at sports games and other high-profile events (Picture: James Devaney\/GC Images)<\/figcaption><\/figure>\n
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\n\t\t\t\tWhat are the common characteristics of a cult?\t\t\t<\/h2>\n
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It is worth noting that a group with cult-like characteristics is not inherently bad or harmful. Many fitness programs have cult-like characteristics, as do other positive social groups like families. <\/p>\n

However, the presence of cult-like characteristics in a group makes its members more vulnerable to abuse and manipulation. <\/p>\n

While there is no single definitive definition of a cult, some aspects they share include:<\/p>\n