{"id":4091,"date":"2025-04-09T10:17:36","date_gmt":"2025-04-09T10:17:36","guid":{"rendered":"http:\/\/www.isshicare.com\/?p=4091"},"modified":"2025-04-10T18:20:27","modified_gmt":"2025-04-10T18:20:27","slug":"why-nintendo-games-never-see-a-price-cut-explained-this-isnt-ubisoft","status":"publish","type":"post","link":"http:\/\/www.isshicare.com\/index.php\/2025\/04\/09\/why-nintendo-games-never-see-a-price-cut-explained-this-isnt-ubisoft\/","title":{"rendered":"Why Nintendo games never see a price cut explained: \u2018This isn\u2019t Ubisoft\u2019"},"content":{"rendered":"
\n
\n\t\t\"Mario\t<\/div>
Mario Kart World – don’t expect to see a price cut (Nintendo)<\/figcaption><\/figure>\n

Former Nintendo<\/a> employees have revealed the company’s approach to pricing their games, amid the furore around the cost of Switch 2<\/a> titles.<\/p>\n

Last week’s Nintendo Switch 2<\/a> blowout may have delivered big game reveals<\/a> and other surprises, but the conversation around the console since has been dominated by the price of its games.<\/p>\n

While the console is priced fairly reasonably at \u00a3395.99, the \u00a374.99 physical price for Mario Kart World<\/a> has become a bone of contention<\/a>. The conversation around the issue has been amplified by US<\/a> President Donald Trump<\/a>’s recent wave of tariffs, which caused Nintendo to delay pre-orders in the US<\/a> and Canada, as it assesses the possibility of a price increase for the hardware.<\/p>\n

The outrage around Mario Kart World’s price partially stems from how Nintendo rarely reduces the price of its games after launch. If you’ve ever wondered why that is, former employees at Nintendo have provided insight into the company’s rationale on the topic.<\/p>\n

Kit Ellis and Krysta Yang, who previously worked at Nintendo as PR managers for over 10 years, discussed Nintendo’s approach to pricing games on the Kit & Krysta podcast, where they described the company as the polar opposite to other publishers like Ubisoft.<\/p>\n

‘We did see, in the last stretch of our tenure at Nintendo, them get really obsessed and fixated on the value of the Nintendo product,’ Ellis said.<\/p>\n

‘We would sometimes get approached, like ‘Can we do a giveaway of this product? Can we get five copies and we’ll do a giveaway to our community’. And if we’d ever take those [requests] to Japan for example, for them to consider it, we would often get a long lecture – especially in the last couple of years that we were there, like: ‘Nintendo products have immense value, we must always respect that immense value’.<\/p>\n

He added: ‘This is why these things don’t go on sale. The value is the value and we [Nintendo] are seriously into that concept of ‘respect the value of what this thing is that we have made, because it is very special.’<\/p>\n

Ellis then joked, ‘This isn’t Ubisoft’, as Yang replied: ‘It’s not like the Ubisoft situation where I always tell myself, ‘If I wait a month, will this get cheaper?’ As a Nintendo customer, fan, I feel like all of us are conditioned to [be like], ‘If I want to buy this, I might as well buy this now, because it’s not going to go on sale’.’<\/p>\n

\n
\n