{"id":2133,"date":"2025-03-19T14:09:29","date_gmt":"2025-03-19T15:09:29","guid":{"rendered":"http:\/\/www.isshicare.com\/?p=2133"},"modified":"2025-03-20T18:20:13","modified_gmt":"2025-03-20T18:20:13","slug":"the-ai-marketing-continues-as-ark-aquatica-trailer-attacked-by-fans","status":"publish","type":"post","link":"http:\/\/www.isshicare.com\/index.php\/2025\/03\/19\/the-ai-marketing-continues-as-ark-aquatica-trailer-attacked-by-fans\/","title":{"rendered":"The AI marketing continues as Ark: Aquatica trailer attacked by fans"},"content":{"rendered":"
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Ark: Aquatica – this is not in-game footage (Snail Games)<\/figcaption><\/figure>\n

The Aquatica expansion for Ark: Survival Evolved has been eviscerated by fans accusing it of being AI-generated<\/a>, as Studio Wildcard distance themselves from the row.<\/p>\n

AI is something we\u2019re going to be hearing about more and more over the coming years, and not just in gaming. It\u2019s almost certainly going to be a key part of the next gen Xbox and PlayStation consoles<\/a> and it\u2019s already being used in current games to generate some content.<\/p>\n

Microsoft<\/a> in particular is very keen on using AI in a more substantial way<\/a>, to make games, but it\u2019s already commonplace in games marketing, even though fans always complain about it when they see it – such as with the infamous six-fingered Santa Claus<\/a> in Call Of Duty<\/a> ads over Christmas.<\/p>\n

Where all this is going to lead – except for more and more low level artists being put out of a job – isn\u2019t clear but the latest controversy is over a trailer for DLC expansion Ark: Aquatica, which appears to be almost entirely AI generated.<\/p>\n

Online game Ark: Survival Evolved has been around since 2017, so everyone knows what the game looks like, and yet the trailer for the Aquatica expansion is very clearly AI generated.<\/p>\n

This is especially obvious as there\u2019s a couple of seconds of first person footage from the game at the start of the trailer, which looks nothing like the rest of it.<\/p>\n

At no point does the trailer indicate that the video is AI generated – it doesn\u2019t even have a disclaimer about not being in-game footage – even though some sections, such as a part where a character is riding on the back of a fish, are implied to be so.<\/p>\n

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