{"id":1585,"date":"2025-03-07T17:51:36","date_gmt":"2025-03-07T18:51:36","guid":{"rendered":"http:\/\/www.isshicare.com\/?p=1585"},"modified":"2025-03-13T18:33:41","modified_gmt":"2025-03-13T18:33:41","slug":"osamason-is-riding-high-on-raps-new-wave","status":"publish","type":"post","link":"http:\/\/www.isshicare.com\/index.php\/2025\/03\/07\/osamason-is-riding-high-on-raps-new-wave\/","title":{"rendered":"OsamaSon Is Riding High on Rap\u2019s New Wave"},"content":{"rendered":"<p><img src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-src=\"https:\/\/assets.rebelmouse.io\/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy81NjY2NDQzNC9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTc1Mzc3NjcxNn0.Dx8VMKQCT1dMwui7ozqUcsiWEHiN4aYOAjbAcaBzvGM\/img.jpg?width=1200&amp;height=800&amp;coordinates=500%2C0%2C500%2C0\"><\/p>\n<p>It is impossible for any musician, at any level, to 100 percent prevent the leaking of music. Beyonc\u00e9, Madonna, Radiohead, Kanye West and Harry Styles are among the superstars who\u2019ve fallen victim to leaks of upcoming albums this century, and less than a year ago it happened to Taylor Swift, with <em><em>The Tortured Poets Department<\/em><\/em>. But in the fast-and-loose, run-and-gun world of underground hip-hop, where previewing snippets of often unfinished music weeks and months before a project drops is <em><em>de rigueur<\/em><\/em>, leaked music is a chronic problem.<\/p>\n<p>No one in next-gen rap was more plagued by the scourge in 2024 than <a href=\"https:\/\/www.instagram.com\/osamason\/\" target=\"_blank\" rel=\"noopener\">OsamaSon<\/a>, the South Carolina-raised and now LA-based young gun. Born Amari Middleton, who thanks to a string of 2021-22 singles and two buzz-generating mixtapes, <em><em>OsamaSeason <\/em><\/em>and <em><em>Flex Musix<\/em><\/em>, made quick work of rising to the top tier of the scene, throughout 2023. Last year, it was poised to take the kinetic 21-year-old even higher \u2013 and it did, but it was far from according to plan. A series of leaks, including one in May resulting from a phone hack in which literally hundreds of tracks were stolen, made for a gutting time. Lil O\u2019s only new music drops last year were a collab EP with Glozz40Spaz, a handful of singles, including the summertime stunner with aura prince Nettspend, \u201cWithdrawals,\u201d the fall tracks \u201cik what you did last summer\u201d and \u201cThe Whole World Is Free.\u201d<\/p>\n<p>Still, anticipation built for OsamaSon\u2019s third mixtape <em><em>Jump Out<\/em><\/em>, ready to go after several reconfigurations, until it too was leaked on Christmas Eve. So it was back to the drawing board for another track revision, followed by yet another leak in January, at which point O cut his losses and dropped the record, a few weeks ahead of schedule. Promo plans were upended, there was an anticlimactic feel to it \u2013 it was enough to leave a young rage rapper truly enraged, or at least bummed. But it was out, and the good news? After all that, <em><em>Jump Out <\/em><\/em>is a hit, at least by underground standards. It\u2019s cracked the Billboard 200, it got a more-than-respectable 8.2 from Pitchfork, and O\u2019s notoriously picky and extremely online fans have mostly embraced it. <\/p>\n<h3><\/h3>\n<p><span class=\"rm-shortcode\" data-rm-shortcode-id=\"ff38e864e6c8daf8ab37309c025a9647\" style=\"padding-top:56.25%\"><br \/>\n<iframe loading=\"lazy\" title=\"OsamaSon - The Whole World Is Free [Official Music Video]\" width=\"840\" height=\"630\" src=\"https:\/\/www.youtube.com\/embed\/Fy7WIdkxwDw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><br \/>\n<\/span><\/p>\n<h3><\/h3>\n<p><\/p>\n<p><em><em>Jump Out <\/em><\/em>delivers more of the rowdy, dizzying cyclone of sounds OsamaSon\u2019s come to be known for: wiry, swirling synths over 808s on the grind \u2013 the most bone-rattling tracks, like \u201cFrontin\u201d and \u201cNew Tune\u201d are already fan favorites, but share space with the bright, tuneful \u201cMade Some Plans\u201d and \u201cLuv.\u201d O\u2019s vocals are sometimes crisp and sometimes blurry and buried. And if every lyric isn\u2019t completely discernible, that\u2019s okay. Or, rather, that\u2019s &#8220;ok,&#8221; as in, producer <a href=\"https:\/\/www.instagram.com\/wegonebeok\/?hl=en\" target=\"_blank\" rel=\"noopener\">wegonbeok<\/a>, OsamaSon\u2019s right-hand man on <em><em>Jump Out<\/em><\/em>. There is no more in-demand beatmaker in the new wave at the moment. Two months ago, ok (William Minnix) was executive producer on Nettspend\u2019s first major tape, <em><em>Badassfuckingkid<\/em><\/em>, and he assumes the same role on <em><em>Jump Out<\/em><\/em>, to even more compelling effect.<\/p>\n<p>The two Carolinians (OsamaSon is from Goose Creek, SC, while ok hails from Charlotte, NC) partnered on 15 of the deluxe version\u2019s 20 tracks, while the balance of the tape<em> <\/em>was done by O\u2019s other longtime partners, members of the international beatmaking collective Draco.fm, including legion, skai, Warren Hunter and gyro. It\u2019s a celebratory record, focused more on successes than frustrations, flexing harder than <em><em>Flex Musix.<\/em><\/em> \u201cLil O, big boss bully\u201d the rapper proclaims himself on the quotable standout \u201cI Got the Fye,\u201d adding, \u201cI don\u2019t pass out no hugs, bitch, catch a slug.\u201d Racks are in abundance on <em><em>Jump Out, <\/em><\/em> as is fashion. Women are needy and weapons are ubiquitous: Glocks, TECs, Dracos and MACs: on \u201cWaffle House\u201d he cleverly wields a MAC for \u201cMack\u201d \u2013 a reference to London artist Phreshboyswag, an erstwhile member of Xaviersobased\u2019s 1c collective with whom Lil O has had an extended, if inconsequential, beef. <\/p>\n<p>Amari Middleton is not one to let music pirating chuds get him down for too long. He\u2019s too busy continuing on an upward trajectory and <em><em>Jump Out, <\/em><\/em>with its confident, often taunting air, feels like an assertion that he\u2019s ready to take another step up. In underground hip-hop, conventional wisdom holds there is almost no such thing as dropping <em><em>too much <\/em><\/em>music \u2014 a mixtape or EP twice, even three times a year, along with multiple loosies, is par for the course. Out of sight, out of mind, as they say: disappear for too long and the attention-challenged fans are on to the next one. So for OsamaSon to go for all of 2024 without a new project and still remain at or near the top of his world is remarkable. Part of that achievement is due to successful tours \u2013 he feels he\u2019s leveled up his live shows, including playing at three 2024 Rolling Louds \u2013 and a wellspring of support from followers who sense he has much more to offer. <\/p>\n<h3><\/h3>\n<p><\/p>\n<p>\u201cThey used to call me Lil O, hit a M, now I\u2019m Big O\u201d OsamaSon boasts on <em><em>Jump Out\u2019s <\/em><\/em>\u201cLogo,\u201d and it\u2019s hard to argue with him. With a <em><em>Jump Out <\/em><\/em>headline tour set to launch in late March and plans to spend most of the year wilding up mosh pits worldwide, don\u2019t be surprised if this time next year, he is an even bigger O who\u2019s transcended what anyone can reasonably call \u201cunderground.\u201d Even Lil Uzi Vert has taken notice, recently posting a surprise snippet of himself rapping over Lil O\u2019s \u201cFreestyle,\u201d sending the underground into momentary overdrive. Two days later, <em>PAPER<\/em> sat down in Lower Manhattan with OsamaSon.<\/p>\n<p><strong>O, I usually start by congratulating artists on their latest project but in your case it\u2019s <\/strong><strong> <\/strong><em><strong><em>really <\/em><\/strong><\/em><strong>congratulations, because I feel like you guys have had so much to overcome to get to where we are right now with <\/strong><em><strong><em>Jump Out<\/em><\/strong><\/em><strong>, with all the repeated leaks and reconfigurations and postponements. Do you feel even more gratified that despite all that the record has gotten a great reception these past few weeks?<\/strong><\/p>\n<p>Yeah. I\u2019m not gonna lie, there\u2019s actually been a lot of times when I\u2019ve sat back and thought of this and I\u2019ve been \u2013 I don\u2019t want to say a depression state, but for a few months after everything that happened, that got leaked, I did feel like I was in a pretty bad space, where I didn\u2019t feel like I was myself anymore. I didn\u2019t feel like I had control over anything.<\/p>\n<p><strong>Around the end of last year? <\/strong><\/p>\n<p>More so the middle of last year, or I\u2019d say around my birthday, in May. <\/p>\n<p><strong>When the big leak happened? [a reported 400 tracks]<\/strong><\/p>\n<p>Yeah, when that happened, the Iron Maiden shit started going on around the same time [the metal band reportedly threatened a lawsuit over O\u2019s use of an image they claimed was too close to one of their longtime ghoul mascot, Eddie], there was just a lot of shit hurtling and adding on top of it. So I was in a pretty bad space. And it didn\u2019t take me to realize that until towards the end of 2024, when I had people telling me like, \u201cYo, this isn\u2019t the same Osama. This isn\u2019t the same Osama that I knew that <em><em>wanted <\/em><\/em>this shit,\u201d you feel me? It was like, \u201cYou letting this weak shit get to you.\u201d And so I started to realize that I was letting it get to me too much. But at the same time, I was pretty mad about it, thinking, \u201cWhy did they do this to me? What did I do to deserve this?\u201d On the good side, it was like \u2013 I didn\u2019t really have to drop last year. Because of the leaks. And I don\u2019t wanna say I\u2019m blessed for that, cause I <em><em>did <\/em><\/em>want to drop. But there\u2019s not a lot of people that can just go without dropping and have their music get received so well that they still score raves, no matter if they release it or not. <\/p>\n<p><strong>I have to ask you about what everyone\u2019s been talking about in the past 48 hours which is this video of Uzi doing his thing over your \u201cFreestyle\u201d \u2013 did you know that was coming? <\/strong><\/p>\n<p>[laughs] Nah, I didn\u2019t know it was coming. <\/p>\n<p><strong>So what was your reaction, and\u2026<\/strong><\/p>\n<p>I mean, I seen it, I think I was in the car and falling asleep on the way to the hotel, until I got to the hotel, and people were tagging me and shit, and texting me \u2013 and I just wanted to sleep! I didn\u2019t really know what was going on? Obviously I got a hell of a lot of notifications, and then I woke up and I seen it, and I was just like, \u201cOh, Uzi just exploded!\u201d He was just goin&#8217; brazy. I been knowing him for a minute. We got introduced by some mutual friends.<\/p>\n<h3><\/h3>\n<p><img alt=\"\" class=\"rm-shortcode lazyload\" data-rm-shortcode-id=\"1d5f318f2cac29a57943acca113b85d9\" data-rm-shortcode-name=\"rebelmouse-image\" id=\"57b62\" loading=\"lazy\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"http:\/\/www.isshicare.com\/wp-content\/uploads\/2025\/03\/img-125.jpg\"><\/p>\n<h3><\/h3>\n<p><\/p>\n<p><strong>There was a rumor there last year that you guys might be collaborating.<\/strong><\/p>\n<p>Yeah I don\u2019t know where the rumor came from, but that was around the time that we was locked in. But I didn\u2019t tell nobody, or it wasn\u2019t something that I wanted to announce publicly, cause I just don\u2019t feel the need to do that. There\u2019s a lot of people that have reached out to me, a lot of my favorite artists, personally, people that I have listened to growing up, especially in the underground scene. But I don\u2019t feel the need to broadcast that, or show that to everybody, you feel me? <\/p>\n<p><strong>What new songs seem to be really connecting? I know I\u2019ve seen a lot of fans talking about \u201cI Got the Fye\u201d and \u201cRef\u201d and \u201cLogo,\u201d which is a bonus track. <\/strong><\/p>\n<p>It\u2019s hard for me to tell you because, as I\u2019m going through the comments, every time I check a song they\u2019ll be like, \u201cAw, I know I said that last one was my favorite, but this one is really my favorite!\u201d And I been checking that now, as the project has been out for like a week or ten days, people are coming back and they\u2019re like, \u201cYo, I know I said this shit was ass, but I was tripping, this shit is really like top 10 on the tape!&#8221; [<em>Laughs<\/em>]<\/p>\n<p>But the real heavy hitters, that I know for sure are knockouts, are \u201cFrontin,\u201d \u201cRef\u201d \u2013 I feel like \u201cI Got the Fye\u201d is getting received a lot. \u201cSouthside\u201d \u2013 I feel like a lot of people like the intro. Or you can call it \u201cC-Note\u201d \u2013 some people call it \u201cC-Note.\u201d Those ones \u2013 and \u201cNew Tune\u201d \u2013 that was a snippet that people was wanting since I was on tour, cause I was previewing that while I was on tour. <\/p>\n<p><strong>When the big leak happened, last May, were you completely blindsided? Do you remember your reaction? <\/strong><\/p>\n<p>I was embarrassed. I\u2019m not gon\u2019 lie. I can tell you that I ended up getting a text from [veteran Atlanta producer] Zaytoven, on Twitter. It wasn\u2019t Zaytoven though, it was somebody who had hacked into his account. And I thought it was really Zaytoven cause people followed him and shit, and I was like, \u201cOh shit this actually might be Zaytoven.\u201d And they sent me a link, and I clicked the link and shit, and it was just ripped from there. But I didn\u2019t know, literally until the next morning. I hopped on the beats that \u201cZaytoven\u201d \u2013 quote unquote \u2013 had sent, all that shit. And I woke up the next morning, and it was like, \u201cDamn.\u201d And we were already going through a little bit of n&#8212;-s selling our songs and shit, leaking and shit, but that was just from people sending it around. <em><em>Now <\/em><\/em>they had my whole vault, my whole phone, everything in my phone, from my pictures to my notes to my messages and contacts. I woke up and they was telling me, \u201cYo they\u2019re selling all your music! How\u2019d they get your music?\u201d I\u2019m like, \u201cIt could only be one thing. I did text \u2018Zaytoven\u2019 last night,\u201d and we just figured it out. We got in touch with his son, and he was like, \u201cYeah it was hacked.\u201d<\/p>\n<h3><\/h3>\n<p><img alt=\"\" class=\"rm-shortcode lazyload\" data-rm-shortcode-id=\"23249a9374fb68bff492e674dab27fc1\" data-rm-shortcode-name=\"rebelmouse-image\" id=\"d98c7\" loading=\"lazy\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"http:\/\/www.isshicare.com\/wp-content\/uploads\/2025\/03\/img-126.jpg\"><\/p>\n<h3><\/h3>\n<p><\/p>\n<p><strong>This might be a question that\u2019s asking you guys to get into the minds of someone who would do that, but I\u2019ve been covering piracy and\/or leak stories for a long time, and I\u2019ve still never understood what would make someone want to do that, other than, to prove that they <\/strong><em><strong><em>can<\/em><\/strong><\/em><strong>.<\/strong><\/p>\n<p>People just want to be known for something.<\/p>\n<p><strong>But you can\u2019t seriously call yourself a \u201cfan\u201d and \u2026<\/strong><\/p>\n<p>But they genuinely are fans, though, because these same kids will have me as their profile picture! These kids look up to me, brah, I\u2019m not gonna sugarcoat it I\u2019m texting the hackers that\u2019s hacking my phone, and \u2013 I found the hacker that hacked my phone one time. And I go to his profile picture, right? And it\u2019s literally me. And I\u2019ve never texted this kid, he follows me, everything. I text him, right. I\u2019m like, \u201cYo, how are you leaking my shit, you\u2019re hacking my shit, but you\u2019re a whole fucking fan?\u201d And goes on to reply, \u201cI barely even know you! I know nothing about you! I\u2019m not a fan of shit!\u201d He goes and changes his profile picture from me to some random. You feel me, so it\u2019s like \u2013 they just don\u2019t like being caught, but they are fans for real. <\/p>\n<p><strong>There are plenty of fashion shout-outs on <\/strong><em><strong><em>Jump Out,<\/em><\/strong><\/em><strong> and I asked [O\u2019s publicist] Sam the other day if you had done any modeling, cause it seems like a natural for you. You\u2019re 6\u2019 2\u201d \u2013 you haven\u2019t been approached to do any runway shows or anything? <\/strong><\/p>\n<p>Nah. I think I need a modeling agent! <\/p>\n<p><strong>But it\u2019s something you would consider. <\/strong><\/p>\n<p>Yeah, but I mean I do have crazy anxiety, so I probably would be nervous to do it. I\u2019m not gonna sit here and say, \u201cI\u2019m ready to just jump in and do it!\u201d [laughs] <\/p>\n<p>Sam: Well you killed it today! <\/p>\n<p>Yeah. Well photo shoots is a little bit easier, you feel me. And I think I\u2019m a pretty good-looking guy, I don\u2019t think I really got any bad features about myself\u2026<\/p>\n<p><strong>That\u2019s why I\u2019m saying you would be a natural! And so, as far as all the guns &#8212; the Glocks and TECs and Dracos and MAC mentions on the record \u2013 I will say there is a MAC, or \u201cMack\u201d bar that keeps getting all the attention, which you posted about the other day, from \u201cWaffle House,\u201d I guess people who know, will know who \u2013 a certain Brit [Phreshboyswag] &#8212; you are talking about. <\/strong><\/p>\n<p>[<em>Laughs<\/em>] <\/p>\n<p><strong>That lyric \u2013 what is it, \u201cI\u2019m gonna spill his beans\u201d? I don\u2019t know, is that, do people make more out of that as a beef than there actually is? <\/strong><\/p>\n<p>It\u2019s just a bar. [<em>Smiles<\/em>] <\/p>\n<p><strong>Yeah? So it\u2019s not some serious like feud going on. <\/strong><\/p>\n<p>Yo, some people aren\u2019t even allowed to leave the place that they\u2019re in? So it\u2019s like \u2013 you can\u2019t beef with nobody that can\u2019t travel. You feel me, so it doesn\u2019t even make sense.<\/p>\n<h3><\/h3>\n<p><img alt=\"\" class=\"rm-shortcode lazyload\" data-rm-shortcode-id=\"27afa8e97d5ec9f264496a5d52c9df99\" data-rm-shortcode-name=\"rebelmouse-image\" id=\"40650\" loading=\"lazy\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"http:\/\/www.isshicare.com\/wp-content\/uploads\/2025\/03\/img-127.jpg\"><\/p>\n<h3><\/h3>\n<p><\/p>\n<p><strong>Fair enough. One thing there\u2019s not a lot of on the record is drug mentions. There\u2019s a \u201cpercs in my piss\u201d line on \u201cGoing Dumbo\u201d and a drank reference on \u201cMade Sum Plans.\u201d But that\u2019s about it. And I went back and looked at <\/strong><em><strong><em>OsamaSeason<\/em><\/strong><\/em><strong> from two years ago and there\u2019s X mentions, and Xan mentions all over, on like \u201cSummer Sixteen\u201d and \u201cWerkin\u201d \u2013 but I don\u2019t see as much of that now. Is that a reflection of where you\u2019re at?<\/strong><\/p>\n<p>It is, man! I\u2019m getting older. When I was a kid, trying to do everything I seen, trying to be super influenced by the rappers. But now I\u2019m an influen<em><em>cer <\/em><\/em>and I\u2019m getting older, so I\u2019m not trying to rap about shit like that no more. I\u2019m not trying to rap about being off X all day, and getting jet lagged and shit. That\u2019s not even that cool, that shit hurts your body. Like, doing those drugs, you get a short, a quickness of happiness, and then your body\u2019s fucked up, you get things called withdrawals, if you can\u2019t afford that shit. And this is nothing that I feel like I \u2013 since I\u2019m older now and I understand it a lot more \u2013 that I should be just promoting in every line. You feel me? There\u2019s a bar in there [on \u201cI Got the Fye\u201d] that says, \u201cI\u2019m addicted to cash, these boys addicted to drugs.\u201d <strong> <\/strong>And that\u2019s not even about anybody specific. But if you <em><em>feel<\/em><\/em> like it\u2019s about you? Then you might have a problem! <\/p>\n<p><strong>There\u2019s another line about people getting \u201cgeeked on benzos\u201d \u2013 it feels like there\u2019s more of you observing others on drugs. Do you get what I\u2019m saying? <\/strong><\/p>\n<p>Mm hmm. I\u2019m a good observer, bruh. I like to watch people, I like to see how people think, how people react to certain shit. I\u2019m a good observer. <\/p>\n<p><strong>It reminds me of the \u201cFlxr\u201d video from last year, and what I loved about that was \u2013I loved the messaging in the graphics. That whole thing about \u201cHow do I download motivation?\u201d and you\u2019re like, first, \u201cGet the fuck out of bed!\u201d \u201cDo your homework, meet new people, explore new things\u201d \u2013 it might seem like no-brainer advice, but I think some people need to be told that. <\/strong><\/p>\n<p>Yeah. People \u2013 shit, I\u2019m not gon\u2019 lie, some of the messages in that video? I be needing that shit! Sometimes I be needing it. And all of those messages aren\u2019t specifically coming from me. Those aren\u2019t quotations from me. It\u2019s really my editor, Stan. He\u2019s a super, he\u2019s motivational, you could ask him, \u201cWhat\u2019s your favorite thing about <em><em>Jump Out<\/em><\/em>?\u201d and he would send you a three-paragraph essay, and break it down. That\u2019s just the type of person he is. He loves motivating people. <\/p>\n<p><strong>Is it kind of coming from that same place of motivation in the new song \u201cRoom 156\u201d where you say, \u201cBitch you won\u2019t know if you never try to go\u201d? <\/strong><\/p>\n<p>Yeah I feel like it\u2019s the same shit, it\u2019s the same motivational thing. But it\u2019s all in how you take shit. I feel like all my lyrics, it\u2019s just \u2013 how you feel about em is dependent on how you take it. Somebody might hear that line and think, \u201cOh this n&#8212;a just disrespected me, he just called me a bitch!\u201d or somebody might hear that line and think, \u201cDamn, you\u2019re right! If I don\u2019t try to go I would never know!\u201d You feel me, you never know until you try it, you never know until you do it!<\/p>\n<p><strong>I mean, I\u2019m curious if some of your fans may be in a place in their life where they don\u2019t want to get the fuck out of bed because they feel like they have nothing to get out of bed for.<\/strong><\/p>\n<p>You have to <em><em>make <\/em><\/em>something to get out of bed for! Yo, sometimes I feel the same way. And sometimes I don\u2019t get the fuck out of bed. But you have to make something to get out the bed. You have to make your life worth something, to get out the bed, and do something! Even if you don\u2019t have something to do, make there something to do, make it a goal to wake up and \u2013 yo, when I make my bed up? That\u2019s when all the plans start falling in line! All you gotta do is get up. <\/p>\n<p><strong>In \u201cI Got the Fye\u201d you call yourself the \u201cbig boss bully\u201d? You don\u2019t seem like a bully to me! <\/strong><\/p>\n<p>No, cause people be trying to bully <em><em>me <\/em><\/em>though. They be trying to bully me, so I gotta let em know I\u2019m the bully, you feel me? If y\u2019all wanna play the bully game, we can bully each other. I\u2019ll be the big boss bully, It\u2019s just me flexing, you know. <\/p>\n<p><strong>I just don\u2019t know why, certain artists people seem to want to target for abuse. I talked to Rich Amiri about it back in December. I talked to Nett about the doubters and haters. And they often seem to happen for no good reason. <\/strong><\/p>\n<p>Yeah. You never know when you\u2019ll get hit with it bruh. <\/p>\n<p><strong>But you don\u2019t seem to be subjected to that, people seem to have a lot of good will towards you. <\/strong><\/p>\n<p>Nah, honestly, me \u2013 seeing everything that\u2019s going on, I feel like I have been targeted like that. But I don\u2019t know, they just pick and choose. But you shouldn\u2019t feel bad about it. You should just roll with the punches and keep doing you. You can\u2019t let em get to you, cause that\u2019s how they break you. They\u2019re trying to break you, that\u2019s their whole goal. They\u2019re trying to see if they can get a reaction out of you. They want to see if they can be the reason that Lil O quit! \u201cOh yeah, I texted Lil O and said this and then he deactivated! I did that!\u201d you feel me, they want that type of shit, so you just can\u2019t let them get to you. I feel like everybody has to go through it. There\u2019s no point where somebody has the perfect career, where it\u2019s like no hate, no hate, no hate. <\/p>\n<p><strong>At the end of the <\/strong><em><strong><em>Well Well Well<\/em><\/strong><\/em><strong> you did with Emwell [of Our Generation Music] a year ago, he had you write down negative words people had said about you, that you then smashed in a box?<\/strong><\/p>\n<p>Mm hmm <\/p>\n<p><strong>And one of them was \u201cunlistenable\u201d \u2013 which I think meant people who say they can\u2019t understand your lyrics all the time? Is that still a thing? <\/strong><\/p>\n<p>Mm hmm. I don\u2019t understand it, I feel like some people genuinely have like fucked up ears? But I hear snippets that I put out, or some shit, where I can hear the words perfectly. Everybody in the studio can hear the words perfectly, and I got fans texting me every single lyric perfectly. But then you got the vast majority of haters that\u2019s getting like 20 thousand likes on their Twitter shit\u2019s like, \u201cHow can y\u2019all understand this? I can\u2019t understand a single word he\u2019s saying right now!\u201d So I genuinely don\u2019t understand. I don\u2019t know if people are saying it just to joke, or if they genuinely can\u2019t understand it. <\/p>\n<p><strong>I mean sometimes you want the vocals to be more up in the mix and sometimes you want em to be more buried, right? <\/strong><\/p>\n<p>They don\u2019t understand that though. They\u2019re not artists. I don\u2019t think they would ever understand it, because as I became more and more of an artist, I started to understand. <\/p>\n<p><strong>Just to circle back, since 2024 didn\u2019t necessarily play out because of unforeseen circumstances, exactly as you had planned \u2013 do you have a game plan all set for 2025? <\/strong><\/p>\n<p>I\u2019m really trying to be on tour the whole of 2025. And just becoming him, becoming that it factor, a person everyone wants to go to, to represent their brand. So I\u2019m gonna be working on that, my image, and really just performing hard. <\/p>\n<p><strong>I will just finish with what I said at the beginning that to see the year you just had and the setbacks \u2013 to see all the love that it seems to me you are getting from all corners. There\u2019s no one really in your world, at your level at this moment, so hopefully you feel proud about that. <\/strong><\/p>\n<p>Thank you man. I am pretty proud of myself, but you know, I can always do better! I\u2019m just striving to be greater and greater. I\u2019m not done yet. <\/p>\n<h3><\/h3>\n<p><\/p>\n<p><em><\/em><em>Photography: <a href=\"https:\/\/www.instagram.com\/antonyriddleforever\/\" target=\"_blank\" rel=\"noopener\">ANTONY RiDDLE<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It is impossible for any musician, at any level, to 100 percent prevent the leaking of music. Beyonc\u00e9, Madonna, Radiohead, Kanye West and Harry Styles are among the superstars who\u2019ve fallen victim to leaks of upcoming albums this century, and less than a year ago it happened to Taylor Swift, with The Tortured Poets Department. But in the fast-and-loose, run-and-gun world of underground hip-hop, where previewing snippets of often unfinished music weeks and months before a project drops is de &hellip; <a href=\"http:\/\/www.isshicare.com\/index.php\/2025\/03\/07\/osamason-is-riding-high-on-raps-new-wave\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;OsamaSon Is Riding High on Rap\u2019s New Wave&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":1587,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[10],"tags":[],"_links":{"self":[{"href":"http:\/\/www.isshicare.com\/index.php\/wp-json\/wp\/v2\/posts\/1585"}],"collection":[{"href":"http:\/\/www.isshicare.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.isshicare.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.isshicare.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.isshicare.com\/index.php\/wp-json\/wp\/v2\/comments?post=1585"}],"version-history":[{"count":2,"href":"http:\/\/www.isshicare.com\/index.php\/wp-json\/wp\/v2\/posts\/1585\/revisions"}],"predecessor-version":[{"id":1592,"href":"http:\/\/www.isshicare.com\/index.php\/wp-json\/wp\/v2\/posts\/1585\/revisions\/1592"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.isshicare.com\/index.php\/wp-json\/wp\/v2\/media\/1587"}],"wp:attachment":[{"href":"http:\/\/www.isshicare.com\/index.php\/wp-json\/wp\/v2\/media?parent=1585"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.isshicare.com\/index.php\/wp-json\/wp\/v2\/categories?post=1585"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.isshicare.com\/index.php\/wp-json\/wp\/v2\/tags?post=1585"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}